Strategic Website Traffic

Pretty solid list of 67 Google Adwords tips over at
Marketing Tools Review and here are my favorite 3:

1. Split test your ads. I know a lot of people like to run like 5-10 different ads all t the same time but I prefer to just run 2 at the same time and keep 1 control that I continue to develop new ads to test against. This way i can test minuscule portions of the ad and develop a long term knowledge of what works and what doesn’t.
2. Track results. Use Google analytics to track the results of the traffic to your website, determine which keywords aren’t converting at a profitable rate and delete them. To me this is one of the keys to building profitable campaigns.
3. Be different. Scan your competitors ads and create ads that are different, entertaining and elicit a direct response.

Those are my favorite 3 along with my interpertations and you can check out the entire list of 67 tips over at
Marketing Tools Review

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