Strategic Website Traffic

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There are several things to consider when looking for seo services to promote your website. Unfortunately in this industry there are a lot of snake oil salesman… Below are a few tips on what you can do to best prepare yourself to evaluate potential seo services providers.

Experience And Proof

Personally I like to see that anyone I’m going to hire has experience with seo and not just any experience but I like to see proof that they have the ability to rank a website on the first page of Google, Bing or Yahoo. Do they own or have they worked on any websites that are on the first page of one of the major search engines for a decent keyword or keyword phrase.

Keep in mind that it does you absolutely no good to rank for keywords that a.) don’t get any traffic or b.) won’t get you the type of traffic you’re looking for.

Tactics And Techniques

Unfortunately there are some folks out there that don’t know what they’re doing when it comes to optimizing a website and can get you banned from Google’s index if they employ shady tactics to get your website ranked. I don’t care how cheap they are some some seo services will get you banned from Google and that’s just bad business.

Make sure you have a decent idea of what your seo will be doing to your site and make sure that it is all good with Google’s webmaster guidelines. If you want to trick your seo and see if they are really honest you can ask them if any of this seo stuff will get your website banned…

The answer should be yes because according to Google’s TOS any attempted manipulation of the Search engine rankings is against their TOS and could get your website deindexed.

SEO Competition

It’s a good idea to find out what the most competitive niches your seo has worked in and which he has actually had success in. Some industries are just a whole lot more competitive then others and if you’re in something like mortgages then you want to make sure you hire someone who has had experience and success with really difficult competition.

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